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Engagement, evidence and learning that move decisions.

For business schools, universities, membership organisations, enterprise programmes, charities and sector bodies.

... because standing still isn’t an option

SERVICES

We help teams find the right partners, build engagement skills and evidence impact through evaluation, training and advisory.

Member Insight, Evaluation & Commissioned Research

Member Insight, Evaluation & Commissioned Research

We deliver strategic research, audience insight, and evaluation services that turn data into confident decisions. From surveys and reviews to learning frameworks, we shape what is next.

Engagement & Impact Training

Engagement & Impact Training

Our workshops and team sessions develop the skills, tools, and mindset needed to lead change - whether you are nurturing innovation, designing for impact, or adopting new ways of working.


Our training also covers impact and evaluation, business and management (including HR and line mangement), and digital tool adoption and use (including email marketing and marketing funnels). 

Strategy & Advisory

Strategy & Advisory

We help organisations design new services, test ideas, write compelling funding bids, and create future ready strategies. Our tools turn ambition into action.

Partner Outreach & Lead Generation

Partner Outreach & Lead Generation

Evidence-led outreach to employers, placement providers, research users and advisory boards. Build the right pipeline without mass marketing. From messaging and campaign strategy to launching directories and expert platforms, we help you reach the right people and communicate with purpose.

Innovator Sourcing for Bespoke Training

Innovator Sourcing for Bespoke Training

Finding credible organisations and individuals to co-deliver live briefs, guest sessions and bespoke exec ed. Bring real-world partners into your programmes. This includes digital transformation experts. 

TRUSTED BY UNIVERSITIES, PROFESSIONAL BODIES AND ENTERPRISE ORGANISATIONS ACROSS THE UK

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WHAT OUR CLIENTS SAY

Testimonials

  • “Working with Tracey on our 2024 Membership Survey was an excellent experience from start to finish. She brought deep expertise in membership insight, a strong understanding of professional communities, and a structured, thoughtful approach that helped us uncover what really matters to our members. The final report has given us data and direction that we’re now using to shape board priorities and drive value for our members. It felt like more than just a survey - it was a strategic process, and Tracey guided it with clarity, professionalism and care.”

    Nigel Hollett, CEO

    Birmingham Law Society

  • "Tracey’s contribution to the Military Coworking Network was foundational. Over five years, she helped shape our coworking and member value proposition, guiding us from concept to a thriving network of almost 2,000 military spouses and partners. Her insight into community-building, strategic clarity, and understanding of the unique challenges faced by military families helped us design an offer that truly supported wellbeing, connection, and professional identity.

     

    Tracey’s work played a part in the long-term impact that has since been recognised by national award nominations including the Great British Workplace Wellbeing Awards and the Soldiering On Awards. She brought both care and critical thinking to every stage of our journey."

    Donna Burns, Membership and Marketing Lead

    Military Coworking Network

  • "As a small business, finding someone who truly understands both our budget and our ambitions is essential, yet rare - but that’s exactly what we’ve found in Tracey. Over the past five years, she has become an invaluable partner, helping us shape the look, feel, and functionality of our site while steadily improving our SEO in ways that have directly boosted bookings. What sets Tracey apart is her ability to get to the heart of what’s needed. She asks the right questions, listens deeply, and doesn’t just deliver - she overdelivers. She’s incredibly reliable, always meets deadlines, and brings practical, thoughtful solutions that are tailored to the realities of running a small business. In short, Tracey is a delight to work with"

    Sue Jerham, Director
    National Forest E-Bike Holidays

ABOUT

Why The Innovation Office?

Evidence with impact. Our evaluations and research projects have supported regional skills mapping, national enterprise offers and international research approaches. 
 
Engagement that works. We’ve built employer pipelines for business schools, refreshed advisory boards, and delivered member surveys that boards acted on.
 
Practical facilitation and advice. From strategy sprints with membership organisations to bid input on multi-partner projects, we help teams move from ambition to action.
 
Training that sticks. We've trained top universities on engagement, KE and research impact.
 
Trusted experience. Led by Dr Tracey Wond, a former Associate Dean for Enterprise and Director of the UK Evaluation Society, with 18+ years of project delivery across universities, membership bodies and enterprise organisations.

LATEST INSIGHTS AND PROJECTS

A look behind the scenes at the thinking and projects driving our work forward.

New research reveals open access publications are more likely to be cited in patents than subscription-based research. For UK organisations, this suggests a clear competitive advantage: freely accessible research drives more technological innovation. The study shows Europe has particularly strong science-industry connections, positioning UK firms well to leverage this trend.

Why Open Access Matters for Innovation Strategy in the UK

Should SEO be everyone’s job - especially in universities and charities where so much page copy is written by academics, programme leads, or service teams.

SEO Strategy: Beyond Keywords to Digital Visibility

A new UK-based study reveals that giving teams total freedom to choose their own projects can backfire - unless you match autonomy with experience, structure, and smart project design.

Why Too Much Freedom at Work Can Backfire (and How to Make It Work for You)

The ability to communicate those ideas - persuasively, accessibly, and with resonance - can be just as critical as the innovation itself. That’s where strategic storytelling comes in. In this blog, we explore why strategic storytelling is vital for innovators, how to do it well, and how it complements evidence-based thinking rather than undermining it.

From Insight to Influence: Strategic Storytelling for Innovation and Engagement

Co-ownership is not simply a new buzzword - it’s a shift in mindset and structure, where stakeholders aren’t just involved, but invested. In this post, we explore how to evolve co-production into co-ownership and why this matters for long-term innovation success

From Co-Production to Co-Ownership: Elevating Collaboration in Innovation Practice

SEO is just as critical for organisations working in civic innovation, education, or the non-profit sector. In this blog, we’ll demystify SEO for non-profits and civic innovators, sharing simple strategies to improve your content’s visibility and impact online.

Making SEO Work for Non-Profits and Civic Innovators: A Practical Guide

Let's explore your project with a free discovery call

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